Product development can be regarded as part of innovation. Innovation is the total process, organisations… in order to pursue opportunities appearing on the market. If, during this process, the choice is being made to develop a new product or to enhance an existing product, companies often choose to engage design agencies. They are primarily being contracted to help increase the successfulness of the new product. Design agencies are able to approach the product idea from a neutral point of view, are creative but critical and can combine knowledge and expertise from different branches. These are, for clients, important reasons to engage design agencies. You could engage MARC design & realisation!
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