The success of the product development will, in part, be determined by the extent to which the collaboration between the client and design agency is satisfactory. This requires from a designer that he/she is quickly able to analyse and understand the idea and process of the client. The background, knowledge, experience and personal interests of the designer will play an important role in this. In addition, visualisation through first sketches on the spot – a norm in MARC design & realisation - can be a great help in the conceptualisation of the idea and in reaching a common understanding on the objective(s) of the assignment. This requires from the client that he/she provides the designer with sufficient information on the idea and process.
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