The core process of industrial design demands a diverse background and knowledge of the designer. Each design requires research and analysis, immersion, creativity, but most of all an appropriate comprehension of the wishes of the client. The designer is continuously being provoked to adopt an active learning attitude and where necessary accustom itself to new techniques.
The designer is conscious of changes in its external environment. He meticulously follows how new technology result into new products, designs and trends and also how market developments lead to new technology. A good designer is able to shape these changes and, accordingly, advice and inspire its clients.
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